BESURAS HAGEULO:

Chapter 41

The most essential matter is that "so shall it be for us, in actuality." Moreover, indeed, it has already been, in the past tense. In particular, our Rebbes and leaders have revealed to us that the publication of the coming of Moshiach is in the newspapers.^[1] This has actually occurred in recent times, as several newspapers throughout the world have publicized (and we should increase the publicity) that "Behold, he (Melech HaMoshiach) is coming."^[2] Immediately and literally speaking, he should have already come, below ten handbreadths^[3] and in a manner that is manifest for the entire world to see, and especially "for the eyes of all of Israel."^[4] And may this occur in actuality, immediately!

(from the talk of Shabbos Parshas Netzavim 5751, Second day of
Rosh Hashanah, and Shabbos Parshas Vayelech, 6 Tishrei, 5752)

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1. See Sefer HaSichos Toras Shalom, p. 12: "The Rebbe (the Alter Rebbe) has said that Moshiach will appear in the gazettin (newspapers) ... all the Jews will be ready for the coming of Moshiach as if the newspapers reported that he is coming..."

2. Shir HaShirim 2:8. And in Shir HaShirim Rabba on the verse.

3. [An expression frequently used by the Rebbe to denote that what will occur is not just a metaphor or even a spiritual reality, but that it will be so in the domain that we inhabit, within the confines of the physical world. Translator's note.]

4. End of Parshas Brocha.